color

the trend-setting color

105 NUANCES MIX 1:1,5 – 1:2 SUPERLIGHTENERS

the three excellences

A trio of active ingredients with moisturizing, antioxidant and restructuring properties.

hydrogen peroxide

Hydrogen peroxide with Keratin and Macadamia and Argan Oils.
The special stabilized composition gives a huge boost to the coverage, shine and restructuring properties of genUS Color, making it easier to apply more evenly.

compact bleaching powder – box

White, blue and 9 tones blue compact bleaching powder with Keratin and Macadamia and Argan Oils.
Product suitable for streaks and intensive bleaching, perfect for all lightening techniques. Its specific formula reduces sensitive reactions caused by the volatility of the product.

color

Permanent Colouring Cream with innovative formula based on Keratin, Macadamia and Argan Oils.
It ensures maximum coverage, natural and intense reflections for a bright and brilliant color.

compact bleaching powder

White, blue and 9 tones blue compact bleaching powder with Keratin and Macadamia and Argan Oils.
Product suitable for streaks and intensive bleaching, perfect for all lightening techniques. Its specific formula reduces sensitive reactions caused by the volatility of the product.

silver shampoo

Silver Shampoo for blonde, decolored, grey and white hair.
Thanks to its formula with cool pigments, it neutralizes yellow tones, leaving hair soft and shiny.

reset color

Hair color remover for partial or total color correction.
Reset Color is an accurate and professional system that allows artificial hair color to be removed and modified without damaging the hair’s natural pigments. (*) Due to its natural, gradual and easy-to-control process, it allows both partial and total color corrections. The color removing process can in fact be stopped at any time. Reset Color comprises two extremely delicate phases which neither alter nor deteriorate the hair’s natural structure. The product can be applied more than once on the same day (up to three applications). The treatment cannot be repeated before 30 days. (*) In some cases (with naturally fine hair or medium to light brown bases), natural hair color may turn a slightly lighter shade, the desired result will nevertheless be obtained. Do not use or hair treated with henna or metallic hair dyes.

our products

Our laboratories have created tools that allow each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

genUS, discover more about our tribu and our mission

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