expression

for women’s beauty

genUS dedicates its Experience and the Quality of its Products to Women, to enhance Charm and Elegance. Formula for every need, ideal both in the beauty salon and at home.

polishing spray

Polishing spray.
The innovative concept of quick-drying fixing. Few gestures are enough to shape hair without overloading them. It is used on wet and dry hair. It can be removed using a brushstroke.

extreme gel

Extreme Gel – Extra-strong Fix.
Perfect to model the most extreme hairstyles, guaranteeing great seal, separation of the strands and long lasting on any type of hair. Added with Panax Ginseng, rich in Amino Acids and Mineral Salts, it brings strength and nourishment to the hair, also carrying out a powerful revitalizing and anti-ageing action.

shine wax

Shine Wax.
Shine Wax for highlighting the hairstyle’s creativity.

extra strong hair spray

Extra Strong Hair Spray.
The innovative concept of quick-drying fixing. Few gestures are enough to shape hair without overloading them. It is used on wet and dry hair. It can be removed using a brushstroke.

thermal protective spray

Thermal Protective Spray.
Thermal Protective Spray with a film-forming and anti-static action. It protects hair from heat and from desiccation, making it silky and shiny. It facilitates ironing with tools at high temperature.

matt shape

Matt-effect Modeling Paste.
Grazie alla sua formulazione con pigmenti freddi, neutralizza i toni gialli, lasciando i capelli morbidi e brillanti.

our products

Our laboratories have created tools that allow each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

genUS, discover more about our tribu and our mission

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