silver shampoo

shampoo silver

Silver Shampoo for blonde, decolored, grey and white hair.
Thanks to its formula with cool pigments, it neutralizes yellow tones, leaving hair soft and shiny. Thanks to its formulation with purple pigments, it neutralizes golden tones, giving a cooler tone to the color. Its emollient properties leave the hair soft and shiny. Ideal for maintaining platinum, silver or white effects over time.

our products

Our laboratories and constant research into new formulas have enabled us to create a complete brand that provides the professional hairdresser with all the tools needed to satisfy his or her clients with experiments and memorable results.

The experience gained over the years in different markets ensures that our products have the quality that the professional is looking for.

genUs with its range allows each member of our tribe to cover every need, from the most radical colour change to the deepest beauty treatment. Creating beauty is our mission.

Discover below all the products in the technical line, treatments, styling and finishing solutions and new products designed for you.

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