genUS

discover the new generation of hair products

genUS

discover the new generation of hair products

our products

Our laboratories have created tools that allow each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

genUS is an URBAN tribe

genUS is a COLORFUL tribe

genUS is an INTERNATIONAL tribe

genUS is a POP tribe

genUS is a COOL tribe

genUS is an URBAN tribe

genUS is a COLORFUL tribe

genUS is an INTERNATIONAL tribe

genUS is a POP tribe

genUS is a COOL tribe

explore the genUS world and you will discover

energy, a concentrate of energy for your hair

In the most difficult time of the year, a complete reinforcing treatment capable of stimulating regrowth. Ideal for any type of hair.

greenUS, take care of your well-being while respecting nature

From the force of nature, complete treatments for the needs of your hair, in full respect of you and nature.

genUS academy

A cohesive tribe is founded on clear and timely information. Do not miss the advice of our technical director Alessio.

genUS, discover more about our tribu and our mission

find out more