our products
Our laboratories and constant research into new formulas allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.
The experience gained over the years in different markets guarantees our products the quality that the professional is looking for.
With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment.
Creating beauty is our mission.
color and peroxide line
bleaching powder
saturation
seven shades
silver shampoo
greenUS
hyaluronic
argan
keratin
oligoelements
milk
garlic
energy
balance
purity
intense restoring
expression
explore the genUS world and you will discover
BackStage
Dispenser cabinet for tanks
The perfect solution to renew the washing area of the hair salon
seven shades
The explosiveness of direct pigments and the conditioning action of the masks in a single product. Elegant, mysterious, lively, dynamic, refined, intrepid, sensual… discover the shade that suits you best.
genUS academy
A cohesive tribe is founded on clear and timely information. Do not miss the advice of our technical director Alessio.
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