saturation

direct color

Easy to use, it allows the hairstylist to create infinite shades, being able to mix together all 12 shades of Genus Saturation. The formula with acid pH (3.5) is perfect for giving new and intense highlights to natural, colored or bleached hair. It does not lighten natural hair. Enriched with Vitamin E, it repairs damage to the hair structure, preventing aging and counteracting the action of free radicals.

For a more intense result, apply to previously bleached hair.

ice collection

Direct color in gel enriched with Vitamin E for the proper scalp oxygenation during the coloring treatment.

special

Direct color in gel enriched with Vitamin E for the proper scalp oxygenation during the coloring treatment.

hot collection

Direct color in gel enriched with Vitamin E for the proper scalp oxygenation during the coloring treatment.

neutral

Direct color in gel enriched with Vitamin E for the proper scalp oxygenation during the coloring treatment.

our products

Our laboratories and constant research into new formulas have allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different markets guarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.

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