The genUS professional line offers cutting-edge, safe products for both professionals and customers. The exclusive formulations studied and created by our laboratories guarantee excellent performance while fully respecting the hair.


5/10/20/30/40-volume (1.5%/3%/6%/9%/12%) hydrogen peroxide with Hydrolyzed Silk and Organic Green Tea and with a pleasant Black Cherry fragrance. The special stabilized composition gives a huge boost to the coverage, shine and restructuring properties of genUS Color, making it easier to apply more evenly. Enriched with nourishing Hydrolyzed Silk and Organic Green Tea with antioxidant action for deeply hydrated, strong and healthy hair. Pleasant Black Cherry fragrance.

colore line

Permanent Colouring Cream with innovative formula based on Keratin, Macadamia and Argan Oils. The ideal professional coloring system to perform any coloring service in the salon: perfect coverage of white hair, high lightening power, long-lasting brilliant reflections. The exclusive formulations, studied and created by our laboratories, guarantee excellent performance, in full respect of the hair. Furthermore, thanks to the genUS Color Line, you have two services at your disposal in a single product: both permanent and demi-permanent coloring. It ensures maximum coverage, natural and intense reflections for a bright and brilliant color.

compact bleaching powder

White, blue and 9 tones blue compact bleaching powder with Keratin and Macadamia and Argan Oils. Product suitable for streaks and intensive bleaching, perfect for all lightening techniques. Its specific formula reduces sensitive reactions caused by the volatility of the product.

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Listen to our expert's advice for Permanent Coloring