for colored hair

Professional program for colored hair with Hyaluronic Acid to protect, enhance and amplify the brilliance of cosmetic color, prolonging its life.

hyaluronic acid

Thanks to its capacity to hold water, it protects and enhances the color.
Complete line comprising Sealing Cream, an innovative treatment to be used before shampooing that closes the cuticles while protecting the colour inside the hair.

The line is completed by Shampoo, Mask and Conditioner.

color protection mask

Color protection mask for colored hair.
Its formula with Hyaluronic Acid and a special multi-vitamin complex disentangles, nourishes and seals hair, leaving it bright, silky and manageable without weighing it down. It softens and reinvigorates the fiber of hair, keeping it looking brighter and more beautiful for longer.

color sealing cream

Color sealing cream for colored hair.
Applied before shampooing, it finalizes and perfects the color service, sealing the cuticle to protect the pigments and reducing their removal due to washing. It increases the duration of the cosmetic color over time, enhancing its intensity, brightness and sheen.

color protection shampoo

Color protection shampoo for colored hair.
The special formula enriched with Hyaluronic Acid and a special multi-vitamin complex effectively cleanses and nourishes, moisturizing hair instantly and leaving it soft and shiny without weighing it down. Thanks to an acid pH, it protects and enhances the cosmetic color, maintaining lasting brightness.

color protection conditioner

Color protection conditioner for colored hair.
Enriched with Hyaluronic Acid and a special multi-vitamin complex, it nourishes and moisturizes hair, restoring balance to its structure and keeping the cosmetic color shiny. It detangles hair effectively, leaving it soft, shiny and manageable.

our products

Our laboratories and constant research into new formulas have allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different markets guarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.

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