we are genUS

The genUS brand, an icon of hair care made in Italy, is the professional brand that has been able to establish itself as a color specialist all over the world, since 2010.

From the Greek GENOS, meaning family or tribe, the name testifies to the desire to unite the professionals of the global market in a community of people united by a single interest: to create beauty.

We wanted to translate our desire for union in the logo, which is graphically underlined by the last two letters, US.

Using the English word “us”, we wanted to underline the desire to break down geographical and linguistic borders. One great tribe. A unique great tribe.