argan

for dry, frizzy and treated hair

Professional program, formulated with Argan Oil, perfect to nourish and hydrate dry, frizzy and treated hair. It carries out an antioxidant action, bringing shine and softness.

argan oil

Rich in Vitamin E, it carries out an antioxidant, emollient and moisturizing action.

The line consists of Shampoo, Mask, Serum and Leave – In multifunction, a special 10-benefit spray mask: repairs damaged hair, disciplines frizz, protects against heat, facilitates straightening, gives shine, protects color, detangles hair, prevents split ends, protects against external agents and increases the durability of the style.

hydrating mask

Moisturizing mask for dry, frizzy and treated hair.
Enriched with Argan Oil and Linseed Oil, disentangles and softens the hair, combating frizz. It performs an intense nourishing and moisturizing action, leaving hair extraordinarily soft and glossy.

moisturizing serum

Moisturizing serum for dry, frizzy and treated hair.
Enriched with Argan Oil and Linseed Oil, it nourishes and moisturizes the lengths and ends of the hair, leaving it extraordinarily shiny and silky soft. It eliminates frizz and split ends, leaving hair soft, light and shiny.

hydrating shampoo

Moisturizing shampoo for dry, frizzy and treated hair.
Enriched with Argan and Linseed Oils, it performs an effective nourishing and softening action, leaving hair shiny, healthy and full of Iife. It cleanses effectively, adding tone and leaving the hair extraordinarily soft and glossy.

multi-action leave-in mask

Multi-action, leave-in moisturizing spray mask for dry, frizzy and treated hair.
Enriched with Argan Oil and Linseed Oil, it nourishes, moisturizes and disentangles effectively without weighing down hair. It enhances and protects cosmetic color, leaving hair bright, flowing and silky. Perfect as porousity equalizer.

our products

Our laboratories and constant research into new formulas have allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different markets guarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment.
Creating beauty is our mission.

Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.

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