seven shades

color masks

awaken every shade of your color


The explosiveness of direct pigments and the conditioning action of masks in a single product: here are SEVEN SHADES by genUS.

Exclusive color masks perfect to maintain the cosmetic reflection over time or to give every wash new vibrant shades to your hair.

seven benefits

for all hair types

Both in the case of natural as well as already colored hair, they are the perfect solution for hair looks like you’ve just stepped out of the salon. Applied on natural hair they create beautiful shades, giving a new light to hair. On already colored hair, they intensify and tone the reflections, for an intense, shiny color, helping to maintain it over time. Seven Shades are also the perfect solution for white or blonde hair for neutralizing the unwanted golden effect.

ready to use

Their formulation is stable over time and ready for use: it doesn’t require further preparations or any addition of hydrogen peroxide or other activators.

without ammonia

Seven Shades color masks give brightness and new reflections to hair in a gently and structure-friendly way, as they do not contain alkalizers. Thanks to this formulation choice, the product does not lighten natural hair, making it perfect for toning hair with streaks.

seven shades and more

There are seven shades but, by mixing them together and giving free rein to your creativity, many more can be created, for a personalized service and an original look.

easy to apply

The ease of use of a conditioner, with its fast and detangling action, combined with the properties of a color. After washing your hair with shampoo and wearing gloves, just apply 20/30 ml of product on the lengths and distribute it evenly with the help of a comb.


You will only have to wait a few minutes for a new look. From 5 to 15 minutes, depending on the desired color intensity, the exposure time can be further reduced simply by using a heat source.

extreme brilliance

After applying the Seven Shades color masks by genUS, hair will shine with its own light. The moisturizing action of Active Waters, capable of illuminating the hair, is combined with the filming power of direct pigments that envelop the stem with a new brightness.


Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary ‘black henna’ tattoos may increase your risk of allergy. Do not colour your hair if: – you have a rash on your face or sensitive, irritated and damaged scalp, – you have ever experienced any reaction after colouring your hair, – you have experienced a reaction to a temporary ‘black henna’ tattoo in the past.

seven organic active ingredients

Seven Shades exploits the properties of organic active ingredients that nourish hair during coloring.

seven shades of you

Elegant, mysterious, lively, dynamic, refined, intrepid, sensual … discover the shade that suits you best.

seven shades in one box

A single box to fully experience all the nuances of Seven Shades which turns into a practical, super glamorous table display.