7 coloring mask

By combining the usual nourishing power of genUS treatments with the explosiveness and brightness of direct pigments, our laboratories have created Seven Shades, coloring masks perfect for maintaining the cosmetic reflection over time, and for giving new and vibrant shades to the hair with each wash.

seven organic active ingredients

Seven Shades exploits the properties of organic active ingredients that nourish hair during coloring.

seven shades of you

Elegant, mysterious, lively, dynamic, refined, intrepid, sensual … discover the shade that suits you best.

seven shades in one box

A single box to fully experience all the nuances of Seven Shades which turns into a practical, super glamorous table display.

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Listen to our expert's advice for Seven Shades