perfect and stylish hair, anytime, anywhere

Impeccable hair styles and looks, both at the salon and at home, with genUS Expression line that offers a complete range of specific hair styling products.

polishing spray

Polishing spray
The innovative concept of quick-drying fixing. Few gestures are enough to shape hair without overloading them. It is used on wet and dry hair.

extreme gel

Extreme Gel – Extra-strong Fix
Perfect to model the most extreme hairstyles, guaranteeing great seal, separation of the strands and long lasting on any type of hair. Added with Panax Ginseng, rich in Amino Acids and Mineral Salts, it brings strength and nourishment to the hair, also carrying out a powerful revitalizing and anti-ageing action.

shine wax

Shine Wax
Shine Wax for highlighting the hairstyle’s creativity.

hybrid shake

2-Phase Leave-In Spray
2-phase leave-in spray with conditioning and regenerating action. It contains Organic Hop and Chamomile Active Waters and Hawthorn and Cornflower Extracts with emollient, moisturizing and remineralizing properties. Ideal for all hair types, it gives body, softness and brightness, ensuring high combability.

absolute curls

Curls Definer
Curls definer for curly and wavy effects, guarantees frizz control even of the most difficult hair to manage. Its formulation with Organic Goji Active Water, Panthenol, Elastin and Argan Oil hydrates, strengthens and defines curls from root to ends, giving long-lasting volume and elasticity.

extra strong hair spray

Extra Strong Hair Spray
The innovative concept of quick-drying fixing. Few gestures are enough to shape hair without overloading them. It is used on wet and dry hair. It can be removed using a brushstroke.

thermal Protective Spray

Thermal Protective Spray
Thermal Protective Spray with a film-forming and anti-static action. It protects hair from heat and from desiccation, making it silky and shiny. It facilitates ironing with tools at high temperature.

matt shape

Matt-effect Modeling Paste
Thanks to its formulation with cold pigments, it neutralizes yellow tones, leaving the hair soft and shiny.

foam supreme

Mousse – Strong Hold
Strong hold mousse with a soft, compact and creamy texture, suitable for all hair types. It defines, shapes and gives volume without weighing hair down, guaranteeing a long-lasting style and making hair shiny and always in order.

smoothing elixir

Smoothing Cream
Smoothing cream particularly suitable for frizzy, stressed, dull and difficult to control hair. It contains Organic Moringa Active Water, Organic Olive Oil and Abyssinian Oil that deeply moisturize and nourish the hair without weighing it down or greasing. It performs a laminating action that closes the cuticles and gives shine, for flowing, smooth and easy to control hair.

leave-in essence

Leave-In Conditioner
Leave-in conditioner ideal for dry, frizzy and damaged hair. Its formulation, enriched with Cotton Oil with moisturizing properties, protects, nourishes and restructures hair, making it extremely soft, disciplined and shiny. It gives elasticity and combability without weighing it down.

our products

Our laboratories and constant research into new formulas have allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different marketsguarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.

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