Perfect and stylish hair, anytime, anywhere.
Impeccable hair styles and looks, both at the
salon or at home, thanks to genUS Expression
line that offers a complete range of specific
hair styling products.
EXTRA STRONG HAIR SPRAY
Extra Strong Hair Spray.
The innovative concept of quick-drying fixing. Few gestures are enough to shape hair without overloading them. It is used on wet and dry hair. It can be removed using a brushstroke.
POLISHING SPRAY
Polishing spray.
The innovative concept of quick-drying fixing. Few gestures are enough to shape hair without overloading them. It is used on wet and dry hair.
thermal Protective Spray
Thermal Protective Spray.
Thermal Protective Spray with a film-forming and anti-static action. It protects hair from heat and from desiccation, making it silky and shiny. It facilitates ironing with tools at high temperature.
EXTREME GEL
Extreme Gel – Extra-strong Fix.
Perfect to model the most extreme hairstyles, guaranteeing great seal, separation of the strands and long lasting on any type of hair. Added with Panax Ginseng, rich in Amino Acids and Mineral Salts, it brings strength and nourishment to the hair, also carrying out a powerful revitalizing and anti-ageing action.
MATT SHAPE
Matt-effect Modeling Paste.
Thanks to its formulation with cold pigments, it neutralizes yellow tones, leaving the hair soft and shiny.
SHINE WAX
Shine Wax.
Shine Wax for highlighting the hairstyle’s creativity.
FOAM SUPREME
Mousse – Strong Hold.
Strong hold mousse with a soft, compact and creamy texture, suitable for all hair types. It defines, shapes and gives volume without weighing hair down, guaranteeing a long-lasting style and making hair shiny and always in order.
HYBRID SHAKE
2-Phase Leave-In Spray.
2-Phase Leave-In Spray with conditioning and regenerating action. It contains Organic Hop and Chamomile Active Waters and Hawthorn and Cornflower Extracts with emollient, moisturizing and remineralizing properties. Ideal for all hair types, it gives body, softness and brightness, ensuring high combability.
SMOOTHING ELIXIR
Smoothing Cream.
Smoothing cream particularly suitable for frizzy, stressed, dull and difficult to control hair. It contains Organic Moringa Active Water, Organic Olive Oil and Abyssinian Oil that deeply moisturize and nourish the hair without weighing it down or greasing. It performs a laminating action that closes the cuticles and gives shine, for flowing, smooth and easy to control hair.
ABSOLUTE CURLS
Curls Definer.
Curls definer for curly and wavy effects, guarantees frizz control even of the most difficult hair to manage. Its formulation with Organic Goji Active Water, Panthenol, Elastin and Argan Oil hydrates, strengthens and defines curls from root to ends, giving long-lasting volume and elasticity.
LEAVE-IN ESSENCE
Leave-In Conditioner.
Leave-in conditioner ideal for dry, frizzy and damaged hair. Its formulation, enriched with Cotton Oil with moisturizing properties, protects, nourishes and restructures hair, making it extremely soft, disciplined and shiny. It gives elasticity and combability without weighing it down.