about us

genUs is a brand produced and distributed by Sun Sea Cosmetics.

We produce and distribute professional hair care products to care for and beautify the hair, all over the world. The group is one of the most important players in the professional hair market thanks to its global distribution coverage and consolidated experience in the main foreign markets, a reference point in the cosmetic sector at an international level.

Distribution in over 25 countries

The presence in over 25 countries and the international experience gained over the years allow us to understand and interpret the needs of individual markets, proposing successful customized solutions.

Sun Sea Cosmetics treasures the expertise acquired by the founding members in over twenty years of distributing professional hair products around the world, an experience that began in 1996 in the American market.