bleaching powder

bleaching powder

It allows you to go up to 9 tones lighter on any type of hair and with any technique. The powders are enriched with Keratin, Macadamia Oil and Argan to ensure a delicate lightening and respect for the stem. Product suitable for highlights and intensive bleaching, suitable for all lightening techniques. Its specific formulation allows you to reduce the reaction and sensitivity phenomena caused by the volatility of the product.

To be mixed 1:2 with genUS hydrogen peroxide. Available in white, blue or 9 tones.

Available in 500g packs and in a box containing 8 50g sachets.

compact bleaching powder

White, blue and 9 tones blue compact bleaching powder with Keratin and Macadamia and Argan Oils.
Product suitable for streaks and intensive bleaching, perfect for all lightening techniques. Its specific formula reduces sensitive reactions caused by the volatility of the product.

compact bleaching powder

White, blue and 9 tones blue compact bleaching powder with Keratin and Macadamia and Argan Oils.
Product suitable for streaks and intensive bleaching, perfect for all lightening techniques. Its specific formula reduces sensitive reactions caused by the volatility of the product.

our products

Our laboratories and constant research into new formulas have allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different markets guarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.

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