color and peroxide line

the trend-setting color



5/10/20/30/40-volume (1.5%/3%/6%/9%/12%) hydrogen peroxide with Hydrolyzed Silk and Organic Green Tea and with a pleasant Black Cherry fragrance.
The special stabilized composition gives a huge boost to the coverage, shine and restructuring properties of genUS Color, making it easier to apply more evenly. Enriched with nourishing Hydrolyzed Silk and Organic Green Tea with antioxidant action for deeply hydrated, strong and healthy hair. Pleasant Black Cherry fragrance.

colore line

Permanent Colouring Cream with innovative formula based on Keratin, Macadamia and Argan Oils.
The ideal professional coloring system to perform any coloring service in the salon: perfect coverage of white hair, high lightening power, long-lasting brilliant reflections. The exclusive formulations, studied and created by our laboratories, guarantee excellent performance, in full respect of the hair. Furthermore, thanks to the genUS Color Line, you have two services at your disposal in a single product: both permanent and demi-permanent coloring.

It ensures maximum coverage, natural and intense reflections for a bright and brilliant color.

our products

Our laboratories and constant research into new formulas have allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different markets guarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment.
Creating beauty is our mission.

Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.

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