for stressed, treated hair

Revitalising lotion based on trace elements. It replenishes the minerals and vitamins that are indispensable for the health and beauty of the hair and gives the hair strength and hold.

Can be used alone as a deep treatment or added to any genUS mask to enhance its regenerating effects

trace elements

Due to their ability to promote fundamental metabolic reactions, they help regulate the hair’s natural growth, improving its strength and structure.

revitalizing lotion

Revitalizing lotion for stressed, treated hair.
Its technologically advanced formula with Trace Elements revitalizes scalp and hair by reintegrating the mineral salts and vitamins essential for the health and beauty of hair. It gives strength to hair and hold the styling.

our products

Our laboratories and constant research into new formulashave allowed us to create a complete brand capable of providing the professional hairdresser with all the tools necessary to satisfy their clients with memorable experiments and results.

The experience gained over the years in different marketsguarantees our products the quality that the professional is looking for.

With its range, genUs allows each member of our tribe to cover every need, from the most radical color change to the deepest beauty treatment. Creating beauty is our mission.

Below you can discover all the products of the technical line, the treatments, the styling and finishing solutions and the new items designed for you.

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